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Corporator Development Office Update

Development Staff

Corporator Development Office Update

Fundraising strategy emphasizes giving early in 2015

As the fiscal year’s midpoint approaches, Emerson’s Annual Appeal is in good health. Thanks to a strategy that emphasizes giving earlier in the year, donors have given more than $670,000 in cash and pledges. “Corporator giving is well ahead of where it was last year at this time,” reports Diane Chellis, assistant director of the Emerson Health Care Foundation.

“Several individuals increased the size of their gifts significantly,” she notes. “We’re very grateful to those corporators—and to all corporators—for their generosity.”

Development office staff made an effort to collect gifts or pledges from both boards—the Emerson board and the foundation board—early in the fiscal year. “Also, we initiated an additional telemarketing program and spread out our acquisition program so that we are reaching out to more people with greater frequency,” says Ms. Chellis. The spring phonathon is scheduled for April 23.

The Annual Appeal Committee, which is chaired by Lynn Martin, and foundation board are in the process of setting the fundraising goal for 2015. Last year, the annual appeal raised $1.12 million.

Reflections, Emerson’s annual donor report, was mailed out in February after the rescheduling of the Annual Meeting to April. The publication lists all 2014 donors and features profiles of Emerson supporters. The John Cuming Building atrium is festooned with eight new banners that feature long-time supporters of the hospital. Those featured on the banners joined Emerson staff for an installation reception in the atrium on February 5.

Fundraising for the new Clough Center for Rehabilitative and Sports Therapies and the Robert C. Cantu, MD, Concussion Center is well underway

While construction crews work on the new Center for Rehabilitative and Sports Therapies, the hospital’s fundraising initiative to support the center is making impressive progressive. In September, many corporators attended a dinner and virtual tour of the new center, which will inhabit 16,700 square feet at 310 Baker Avenue.

“Since the dinner, we’ve gotten a 100-percent commitment from the Emerson Hospital board, foundation board, campaign committee and senior management, as well as from many community friends,” says Melissa Saalfield, former major gifts officer. So far, $2,020,000 has been raised. “We hope to reach our goal of $3 million by September 2015.”

The committee will appeal to broader constituencies, including those who have benefited from the range of rehabilitative therapies provided by the center’s highly skilled staff. The center has experienced steady growth—and cared for 5,000 more rehabilitation patients than last year—which has made the move and expansion necessary.

Among the major gifts is one from the Boston Bruins Foundation to name the new pediatric therapy gym. “The Boston Bruins Foundation assists organizations that are committed to enhancing the quality of life of children throughout New England,” explains Ms. Saalfield.

The Bruins have an additional connection with Emerson. Patrice Bergeron, a member of the team, has received treatment for multiple concussions from Robert C. Cantu, MD, an Emerson neurosurgeon and nationally recognized concussion specialist. The new Cantu Concussion Center will be located at the Baker Avenue facility. Mr. Bergeron’s story is featured in the winter 2015 issue of HealthWorks.

The new center will begin treating patients this spring.