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Corporator PR and Marketing Committee Update

New committee members represent Carlisle, Groton and Westford

As spring turned to summer, members of the Corporator PR and Marketing Committee reported in on their activities—some completed, others planned for the coming months. Beth Kubacki, committee chair, recently welcomed three new members to the committee.

“Two of our new committee members are new corporators,” Ms. Kubacki notes, in reference to Lyn Goldman of Groton and William Nussbum of Westford. “We’ve been needing committee representation in those towns.” The third new member, Liza Snell of Carlisle, has been a corporator for five years and brings substantial professional expertise to her new role (see below).

Jennifer Ely Carter of Littleton helped orchestrate another successful Take Your Sons and Daughters to Work Day at the nearby IBM. Ms. Carter works closely with IBM in her role as northeast director, sales and business development, for NES, a premier IBM partner. “This was our fourth one, and it received great participation,” says Ms. Carter. “More than 200 kids attended.” Jessica Roy, RD, LDN, a clinical dietitian from Emerson, presented “Fill Your Plate and Make It Great” at the April 23 gathering.

Estelle Keast of Carlisle brought two Emerson physicians to town for well-attended events. Jon DuBois, MD, medical director of medical oncology at the Mass General Cancer Center at Emerson Hospital-Bethke, drew a capacity crowd to the Gleason Library on April 8 for “Cancer Care 2015: The Past, Present and Future.”

“We publicized the presentation quite widely,” says Ms. Keast, a board member of the Friends of Carlisle Council on Aging who is involved with the library’s health lecture series. “It was very well-attended, including by patients of Dr. DuBois from outside the region who wanted to hear him speak.”

On April 9, Terry Hadley, MD, a dermatologist at Dermatology Associates of Concord, provided free skin cancer screenings at a church in Carlisle. “Twenty people took advantage of the screenings, which were conducted in confidence, in individual rooms,” says Ms. Keast, noting that one individual was found to have a suspicious lesion that required follow-up care. The Carlisle Council on Aging sponsored the screening.

Mike Rosenberg of Bedford is already focusing on the town’s biggest event, Bedford Day, which is scheduled for Saturday, September 19, from 10:00 am to 3:00 pm. The event celebrates the town’s original incorporation and includes a parade and outdoor fair. Mr. Rosenberg is planning for Emerson to be an important presence.

“In the past, Emerson staff have come to Bedford Day to provide flu shots and a range of health screenings, from blood pressure to cholesterol checks,” he says. “The town has celebrated Bedford Day for more than 50 years, so it’s a real community experience, which means that Emerson fits right in.”

In Harvard, Terry Symula reports that Emerson is one of the sponsors of Fruitland Museum’s Farm to Fork Solstice Dinner, held on June 28. The third annual event capped off the museum’s centennial year. “Proceeds from Farm to Fork support education and outreach programs in the community, including wellness initiatives at Emerson,” says Ms. Symula.

Elsewhere, town and school officials, as well as parents, reacted to the most recent Youth Risk Behavior Survey (YRBS), which Emerson sponsors. Harvard began participating in 2012, so the 2014 survey findings—which revealed risky behavior similar to other towns—provided a second opportunity to reflect on the risky behaviors of middle school and high school students. “We’re not outliers,” noted Jim O’Shea, Bromfield High School principal, in The Harvard Press. The newspaper has published two articles on the YRBS findings and the community’s response.

“The YRBS results were reported to the school committee in April, and a public forum for parents and town residents was held in May,” says Ms. Symula, who helped initiate the survey in Harvard. The most striking problem among students—stress—is an issue she has worked on for a few years as a member of the Corporator PR and Marketing Committee, having helped organize speakers and presentation of a film that addressed stress in young people.

Students at Bromfield reported pressure to perform well academically, especially when they are applying to and preparing for college. So do eighth-graders, who worry about the transition to high school. “The school system has responded with new curricula and staffing,” says Ms. Symula. “The YRBS has made a huge difference in Harvard. We are putting resources in place, and people understand we may need to add more.”

New committee members have plenty of ideas

Lyn Goldman has a track record of community involvement in Groton and beyond it. “Community service has always been a personal passion of mine,” she says. “Belonging to this committee feels like a good fit given my skill set.”

Ms. Goldman served as a trustee, served as board chair and led a successful capital campaign at Oak Meadow School in Littleton, which her two children have each attended. “I helped establish a service component at the school, which began with a giving tree and evolved to include global efforts that became successful learning projects for the students,” she says.

Along the way, she forged connections between Oak Meadow and a variety of non-profits, including The Wish Project, On The Rise, the Lowell Vet Center, Department of Children & Families in Lowell and the Empty Bowls Project.

During 18 years as a Groton resident, she and her family have received care at Emerson. Her two children are seen at Pediatrics West. “When my daughter broke her leg due to a skiing accident, we were referred to Dr. McInnis,” Ms. Goldman notes, in reference to John McInnis, MD, an Emerson orthopedic surgeon.

“As a corporator, I’m eager to support Emerson by further advancing and developing existing marketing efforts, as well as identifying and cultivating new opportunities,” she says.

William Nussbum brings a business orientation to his role on the committee. Through his role as vice-chair of the Westford Economic Development Committee, Mr. Nussbum helped found the Westford Business Association (WBA), which is now approaching 100 members. Westford is dedicated to increasing its involvement in the high-tech industry, he notes. The WBA, which has a cross-section of small and large business members, promotes the community, shares business ideas and is having an impact on the business climate in Westford.

Mr. Nussbum established DieMar, Inc., a company that provides marketing and sales services for the medical device and aerospace industries, in 1965. “I’m interested in trying to help Emerson develop its economic initiatives,” he says. “The role of corporator encompasses efforts to work closely with hospital staff to promote their programs in our community.” He sees potential in bringing Emerson clinicians to speak and interface with the town’s Council on Aging and its affiliated, very active Cameron Senior Center.

He was impressed by the tour of Emerson that was part of new corporator orientation. “The new Clough Family Center for Rehabilitative and Sports Therapies and the Dr. Robert C. Cantu Concussion Center is a tremendous asset that will further enhance Emerson’s image,” says Mr. Nussbum.

He says he is eager to get involved with the hospital. “If I’m going to be a corporator, I want to do something that represents a real contribution,” he adds.

Liza Snell has made substantial contributions in her volunteer work for Emerson since becoming a corporator—notably her work on the hospital’s fundraising galas. Ms. Snell co-chaired the Centennial Ball in 2011, along with Sandra Curran and Denise Haartz, which raised funds to upgrade Emerson’s pediatric unit.

“My main strength is in brand strategy; I’ve done that work for many years,” she says—most recently through her firm, Liza Snell Brand Consulting. After having her two children, both born at Emerson, Ms. Snell pared back some of her community work, but she chose to stay active as a corporator representing Carlisle.

“I grew up in Concord, so Emerson has always been a presence in my life,” she says, noting that her parents relied on the hospital’s Emergency Department when she was a child. “Having my kids at Emerson was a wonderful experience. There was a nice feeling, it was close to home, and it’s tied into Boston hospitals, which instills confidence. I still think about how great the nurses were.”

Ms. Snell has enjoyed the educational aspects of being a corporator. “I love attending the corporator breakfasts and dinners and learning about Emerson physicians and clinical programs,” she says. “Now I want to impart useful information about Emerson to people in Carlisle.”

There’s room for more on the Corporator PR and Marketing Committee. If you are interested in representing your town on the committee, please contact Ms. Kubacki at 978-369-6324 or neeleyassc@aol.com.