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Corporator PR and Marketing Committee Update


New committee members are on board and ready to promote Emerson

The Corporator PR and Marketing Committee is in building mode. Beth Kubacki, committee chair, announced three new members who are ready to apply their skills and enthusiasm to promote Emerson programs and services in their respective towns. “There is room on the committee for additional members,” notes Ms. Kubacki.

The new committee members include Estelle Keast of Carlisle. Ms. Keast became a corporator last year, but has served as a patient representative at Emerson for some time. “All new admissions receive a visit from a patient representative,” explains Ms. Keast, who formerly was a staff psychologist at Lowell General Hospital and the Solomon Mental Health Center in Lowell. “It’s a wonderful opportunity to meet patients and find out what they think of Emerson. Patients are very positive about the personal attention and compassionate care they receive at Emerson.”

When she heard that the PR and Marketing Committee needed representation in Carlisle, she was eager to help. “I’ve lived in Carlisle since 1971, so I’m aware of ways to promote Emerson,” says Ms. Keast, who is a board member of the Friends of Carlisle Council on Aging. “We hold a health lecture series at the Gleason Library, and in the past, several Emerson staff have spoken.”

In fact, Jon DuBois, MD, medical director of medical oncology at Mass General Cancer Center at Emerson Hospital-Bethke, is scheduled to speak there on April 8. His talk is entitled “Cancer Care 2015: The Past, Present and Future.” On April 29, Lisa MacDonnell, a licensed body and energy worker who has given workshops at Emerson, is scheduled to present “Be Your Own Healer: Prepare for Surgery Holistically.”

Amy Kinne says the timing was right to become more involved with Emerson. Ms. Kinne, who lives in Littleton, is director of business development for Especially for Pets. “I met Karen Donoghue through the Middlesex West Chamber of Commerce [MWCoC], and she nominated me to become a corporator,” says Ms. Kinne. “My son was born at Emerson four years ago; it was a complicated pregnancy, and we received amazing care. Everyone at Emerson treated us like family.

“When Beth asked me to join the committee, it was a good fit. I knew I wanted to give back. I feel I can make a contribution, possibly working with the Littleton school system.” Ms. Kinne knows quite a bit about marketing and community outreach thanks to her experience at Especially for Pets, which includes managing the Acton store. “I grew up with the company, which considers itself to be the Whole Foods of the pet world,” she explains. She has also served on the MWCoC board and chaired its road race for the past four years.

Mike Rosenberg has rejoined the committee, representing Bedford, and expects to pick up the ball where he left it a while back. “There are a variety of outdoor community events in Bedford, so I intend to see that Emerson is represented there,” says Mr. Rosenberg, who has served two terms as a corporator. “The town is growing, so part of my job is to educate newcomers that they have a great hospital nearby.”

He certainly feels that way. “Emerson is part of our community. My wife had two knee replacements there, thanks to Dr. John Blute,” says Mr. Rosenberg, who serves as director of alumni relations at the Maimonides School in Brookline, which provides education to the orthodox Jewish community in eastern Massachusetts.

Mr. Rosenberg knows Bedford well. He has lived in town since 1973 and served three terms on the Bedford School Committee. “I have served on the Board of Selectmen since 2008,” he notes.

If you are interested in representing your town on the Corporator PR and Marketing Committee, please contact Ms. Kubacki at 978-369-6324 or neeleyassc@aol.com.