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Christine Schuster, CEO, Emerson Hospital
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Corporator PR and Marketing Committee Update


Committee members are focused on a range of issues, events

The Corporator Public Relations and Marketing Committee, chaired by Beth Kubacki, continues to fan out and find opportunities to promote Emerson around the region.

Lisa Krywucki made sure that Emerson Hospital was well-represented at Groton Fest, the popular annual event.  “There were 160 booths this year, but ours was staffed throughout the day,” she says of the September 21 event.  “We handed out literature, health and wellness flyers and information on physician practices affiliated with Emerson.”

Joining Ms. Krywucki were Sara Martinian, another Groton corporator; Patricia Mason, a Westford corporator; and Claudia Desrosiers, assistant to Christine Schuster, president and CEO of Emerson.  Ms. Desrosiers is a Groton resident.

In addition, four physical therapists from the Westford Health Center were on hand to answer questions and provide information on hospital programs.  “Several moms expressed interest in our concussion screening, while others asked for information on our running and spine groups,” says Laura Nejame, chief physical therapist at the Emerson Center for Sports Rehabilitation and Specialty Services.  “People also wanted to know about our pelvic health program.”

In Harvard, Terry Symula has remained focused on the impact from the town’s first participation in the Youth Risk Behavior Survey (YRBS), which Emerson sponsors.  “The YRBS data appears to show that stress is causing much of the behavior we’re concerned about,” says Ms. Symula.  “The good news is that the data is helping shape the curriculum, especially for seniors.”

Elaine Beckett, CHES, teaches health and wellness to students in grades 9-12 at the Bromfield School.  “I made sure we emphasized the YRBS data in the two wellness classes,” she says.  “The curriculum now addresses stress, harassment, alcohol and substance abuse, self-harm and sexual activity.”  The number of students electing the wellness courses tripled in size this year, indicating that they are eager to discuss these topics.

Ms. Beckett also developed a new class for seniors who are heading to college.  “’On Your Own’ addresses issues like self-protection, how to say no and alcohol use,” she says.  “The course was absolutely influenced by the YRBS data.”
 Ms. Symula’s current goal is to encourage ongoing funding that addresses the needs of students and families.  “The school now has an adjustment counselor who works with seniors,” she notes, “and the school district now offers Interface, a free referral service that connects families with community resources.”

“Terry has been an important force in the town’s response to the YRBS survey,” notes Ms. Beckett.

Jennifer Cyrs represents the Public Relations & Marketing team in Boxborough, but her recent focus was serving as chairperson for the annual Emerson Hospital Auxiliary Golf Tournament, which was held on September 10 at Nashawtuc Country Club in Concord.  “We raised more than $60,000 for the hospital,” says Ms. Cyrs.

In fact, it was a record year for the event, which had 148 participants.  Since it was established 15 years ago, the golf tournament has raised close to $1 million to fund patient care services at Emerson.

Patty Chambers recently joined the group and is considering ways to promote Emerson in Maynard.  “I wanted to get involved because my family has utilized Emerson for as long as I can remember,” says Ms. Chambers, who is regional branch manager at Middlesex Bank.  “My Dad received wonderful treatment there.  I remember how Dr. Melvin Kendrick rode with my Dad in the ambulance to a Boston hospital.  Dr. Kendrick wanted to make sure he was stable and that he was there if my Dad needed him.

“Two years ago, I was diagnosed with breast cancer, and lots of people said ‘why don’t you go to Boston?’” she recalls.  “But once I met the physicians at Emerson, I knew I didn’t need to go anywhere else.”

Ms. Chambers is identifying opportunities to spread the word about Emerson.  “I’m a library trustee, so at the very least I’m making sure there are flyers for the hospital’s health and wellness classes,” she says.

In an effort to support Emerson’s marketing efforts, the Corporator PR and Marketing Committee has requested talking points to have readily available when they are conversing with a community member about Emerson Hospital’s services.  For a list of these conversation starters, click here.