12/21/10: Emerson Hospital and PARTNERS+simons earn top honors for Web work
PARTNERS+simons and Emerson Hospital announced that their Web site for the regional medical center earned a top prize at the 15th Annual MITX Interactive Awards, taking home the “Best User Experience” award.
Emerson Hospital, a 179-bed, full-service center, provides advanced medical services to more than 300,000 people in 25 towns in and around Concord, Mass. A special MITX advisory committee decided that, among more than 125 finalists, the Emerson Hospital Web site provided “the best overall user experience in terms of navigation and ease of use and allowed users to accomplish critical tasks in an efficient manner.”
“Our patients begin their research and gain initial confidence in our health care capabilities online. Our Web site serves a strategic purpose to assure current and prospective patients of the Emerson Hospital experience, as well as provides high-quality information to help them make smart health care decisions,” said Christine Schuster, Emerson Hospital president and CEO.
“This award shows the importance of engaging today’s proactive patients and giving them answers to questions as easily and transparently as possible,” said Tom Simons, PARTNERS+simons CEO and chief creative officer. “The resulting patient experience furnishes a clear competitive advantage and carries an unambiguous bottom-line consequence. This recognition belongs to the team that created the environment to help Emerson Hospital advance its business goals.”
Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of Web innovations designed, produced or developed in New England. It is the largest interactive awards competition in the country. Check out the MITX Winners Circle for more information.
In July 2010, PARTNERS+simons was selected as one of the top 75 health care marketing agencies by the leading industry magazine Medical Marketing & Media.
PARTNERS+simons is a brand communications company that generates unambiguous business outcomes for clients in the health, financial services and technology sectors. Founded in 1989, PARTNERS+simons is one of the largest independent brand communications firms in the northeast, using deep domain expertise to serve its clients’ global marketing needs. Visit their website and their blog and for more information.