Privacy Policy

Website privacy policy

Patients' and other visitors' privacy and security is a top priority at Emerson Health System (Emerson Health). Learn more about how we protect patient information.

The website privacy policy will tell you about the type of information our websites collect, how it is used and how to set your preferences. By visiting Emerson Health websites, you accept this privacy policy. Please read below before using our sites. Collectively, we refer to all Emerson owned websites as Emerson Health for the purpose of this document.


your information

All visitors use the Emerson Health websites anonymously. We do not collect any identifiable information unless you specifically provide us with that information voluntarily through our forms such as request appointment forms, e-newsletter sign-ups, etc. By submitting this information voluntarily, you grant Emerson Health the right to transmit, monitor, retrieve and securely store your information. We adhere to all requirements outlined by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

Emerson Health only uses your voluntarily supplied information to fulfill online requests, respond to customer service inquiries and track usage of the website or in other ways required by law. We may also use this information to contact you to provide health-related information on new services and/or products that may be of interest to you, information you have requested, surveys and/or event invitations, updates and programs. Comments and other survey results you submit may be published on the website in a de-identified manner. You may opt-out of any Emerson Health communication at any time. You can manage your email subscriptions at the bottom of any of our emails. For other communication you may call us at 978-287-3408. Please note this opt-out does not include your medical communication through our portal, which is managed separately. 

Only authorized staff at Emerson Health who are responsible for responding and tracking online requests have access to the identifiable information you enter in the online forms. Emerson Health does not and will never sell or rent any identifiable information to third party vendors.


Emerson Health uses various technologies to make every effort to secure your information as much as possible. Although. we make every effort to protect your personal information, Emerson Health cannot warrant the security of any information you transmit to us through online applications, you do that at your own risk. We use Secure Socket Layer (SSL) encryption to protect information. SSL is the industry standard. However, Emerson Health is not responsible if unauthorized parties gain access to confidential information voluntarily shared over our online forms. To protect your privacy, please do not use online forms to communicate information that you consider confidential.

We do not take responsibility for the collection of information, data, disclosures or the security policies and practices of third party organizations such as Facebook or any other social media provider. This is in addition, but not limited to, Apple, Google, Microsoft, app developers, operating systems or service providers who you may disclose your personal information to and may be linked to our site or social media pages. 

Cookies and Tracking Pixels

Emerson Health websites use “cookies” and “tracking pixels, or tags” to track our website analytics. This allows us, for example, to determine the most popular pages on our website, how people get to our site and what activities visitors do while on the site. This helps us improve the experience, provide relevant content and better serve our visitors. Cookies are a small piece of code sent to your browser by a website you visit. Cookies are used by search engines and sites to remember your preferences. A tracking pixel, often referred to as a tag, is HTML code, which is loaded when you click on an ad, visit a website, or open an email to track behavior and actions on the site. They do not provide us with any personally identifiable information.

Most internet browsers automatically accept cookies, but you can set your browser to refuse them or to alert you when they are being sent. You can access the information in Emerson Health websites without enabling cookies in your browser. You can manage Google cookies by going to Please note that if you delete your cookies or upgrade your browser you will have to opt-out again. 

We may additionally collect interest or behavioral information based on users’ activity on our website and then provide related Emerson Health digital advertising. We may also target “lookalike” audiences relying on interest and behavioral data but never on patient, clinical or portal information. You can opt-out of receiving interest-based advertising through the Digital Advertising Alliance (DAA) website:

Emerson Health uses web analytics and tag management services and tools, such as Google Tag Manager, provided by Google, Inc., and other third parties to collect certain information relating to use of our advertising and websites. To find out how Google uses data go to: To opt-out of Google Analytics you can go to

In some cases, our website includes links to other websites to provide more information. We do not have authority over external organizations’ websites and this policy does not apply to external sites that are provided as links.

How We Use This Information

Emerson Health uses the information you provide to fulfill online requests, process credit card information and respond to customer service inquiries, or in other ways as required by law. We may use your information to:
  • Help us improve the services we offer
  • Improve our website experience
  • Tailor digital advertisements on third-party websites based on your interactions on our website
  • Improve our website offerings and send you information and updates
  • Respond to your questions and requests and improve customer service
  • Administer a promotion, survey or other site feature
  • In some cases, third parties contracted by Emerson Health may have access to your information to perform a specific task, for example, to send you an e-newsletter.

Policy Changes

Emerson Health reserves the right to change or update this policy without notice. Please review it periodically to keep informed of any changes.